A new website can be such an exciting thing. It is highly similar to receiving something from the Apple Store. It can bring you so much excitement about sharing to the world the senior living community and you begin thinking of senior living SEO ideas such as branding, color scheme, logo, flashy design, what your community is like, and the number of hits it will get, etc.
However, have you given any thought regarding the purpose of your website? Most often, other people like your potential residents and caregivers see your website first and contact you from there. You only have a short window to provide them the details they need or they will go and look for the answers somewhere else. And you can forget about all your flashy yet now useless designs.
It is crucial that your website can connect to people’s emotions and engages them in a relationship once they go to your page considering how overwhelming the world has become with all the information being shared globally in an instant. It is why your entire attention should not just concentrate on the aesthetics of your senior living website since what you should be looking into is actually the number of customers you can attract from this thing, which is actually the most vital metric.
It helps if you have a beautiful and eye-catching marketing system but you should really be looking into how you can incorporate it to your marketing system so you can register new residents with ease and likewise assist in the sales process. It shouldn’t be a high-maintenance digital brochure.
How to Generate Sales Funnel Through Your Senior Living Website In a span of 10 seconds, you should be able to attract the attention of seniors and caregivers. To get to your site, there are numerous ways that the seniors and caregivers in your community can try. Searching through web browsers is among the most controllable ways they use.
If you pay for traffic using pay-per-click in order to attract people to your site, ensure that you have a landing page that is designed to have all the answers to what people are usually looking for. The truth is, each page of your senior living website should be able to get visitor’s information or ask them to contact you by email or by phone.
Most senior communities do not require people to go to a particular page. They usually encourage people to visit the homepage that lacks important information despite of its aesthetic so it is no longer surprising that they do not hear from anyone after. Senior prefer dealing with people rather than companies so make sure that you appear approachable to them.
By providing seniors with a helpful information such as videos or an email course, you’d be able to easily secure their contact information and continue from there.
You can easily establish a great relationship with your senior living community by ensuring you follow up on them after they visit your site.
This is a sure way to stand out from your competitors who send out a standard and boring company style newsletter once a month. It will definitely help you shine from your competitors with a bonus newsletter they can find useful.